Orange combines the energy of red and the happiness of yellow. It is
associated with joy, sunshine, and the tropics. Orange represents enthusiasm,
fascination, happiness, creativity, determination, attraction, success,
encouragement, and stimulation.
To the human eye, orange is a very hot color, so it gives the sensation
of heat. Nevertheless, orange is not as aggressive as red. Orange increases
oxygen supply to the brain, produces an invigorating effect, and stimulates
mental activity. It is highly accepted among young people. As a citrus
color, orange is associated with healthy food and stimulates appetite.
Orange is the color of fall and harvest. In heraldry, orange is symbolic
of strength and endurance.
Orange has very high visibility, so you can use it to catch attention
and highlight the most important elements of your design. Orange is very
effective for promoting food products and toys.
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