White is associated with light, goodness, innocence, purity, and virginity.
It is considered to be the color of perfection.
White means safety, purity, and cleanliness. As opposed to black, white
usually has a positive connotation. White can represent a successful beginning.
In heraldry, white depicts faith and purity.
In advertising, white is associated with coolness and cleanliness because
it's the color of snow. You can use white to suggest simplicity in high-tech
products. White is an appropriate color for charitable organizations;
angels are usually imagined wearing white clothes. White is associated
with hospitals, doctors, and sterility, so you can use white to suggest
safety when promoting medical products. White is often associated with
low weight, low-fat food, and dairy products.
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